RTTOURS

RTTours provides luxury tourism services in Israel. They accept customers in 3 languages ​​- Russian, English and Hebrew and provide service mainly to premium customers. We were required to publish a website that would convey prestige but would still be accessible and would be in 3 languages ​​and built in a smart way. After the completion of the website, we lead the digital marketing strategy.

Our mission

The client requested an image website in three languages ​​- English, Russian and Hebrew – that would suit tourists coming to Israel for medical, business or experiential purposes. The challenge was to design a luxurious but easy-to-navigate interface, with clear and precise messages that would speak to a diverse international audience – without burdening, burdening or confusing.

Work plan

We carried out a short investigation to understand how different audiences perceive “premium tourism” in Israel. We have defined a content structure that will put order in the services, without losing the personal charm. We designed a calm and elegant language that speaks luxury without being condescending, and we designed the UX so that everyone can find what they are looking for within seconds – in English, Russian, and Hebrew as well. The site was built based on a custom template, with clear management fields, and without unnecessary mess behind the scenes. Everything is wrapped in sharp performance, responsive design and an infrastructure that is ready to grow with the business.

• UX/UI Design
• Development
• Google PPC
• Yandex PPC
• WordPress

Technologies

There are moments when technology needs to disappear – and simply let the experience speak. And that’s exactly why we used this stack

• WordPress Custom Theme is a light, fast and stable system – manually adjusted to the design, the content structure, and the ability to control every corner without compromise.
• Advanced Custom Fields Custom fields that allow the customer to control any text, button or translation – without getting involved and without fear.
• WPML trilingual translation, advanced language management and RTL support and LTR, with a smooth user experience for both the user… and the editor.