Hasharon Project

Hasharon Awnings is a well-known and prominent name in the field of shading, with a wide target audience that includes both private and business customers. Our mission was to turn the company’s website into a powerful marketing and sales tool – one that on the one hand presents the variety of options and solutions, and on the other hand maintains ease of use and a luxurious appearance. The result: a website that functions both as an elegant catalog, as a source for generating leads – and as a system that progresses together with the business.

Our mission

Our mission was to create a website that would help customers understand the differences between the types of solutions, choose the right product for them – and apply directly through the website. All this, while maintaining a design language that strengthens the brand and conveys the values ​​of professionalism, aesthetics and high performance. We wanted to create a system that could function even without the need for salespeople – and that would trigger action from the first moment.

Work plan

We started with market research on the field of shading in Israel to understand the expectations of customers and the challenges in the market. After that, we built a clear content hierarchy and created structured routes to navigate the site. A central emphasis is given to a comfortable UX in combination with a luxurious and clean design, which feels high-quality and inviting. Finally, we connected everything to a simple management system that is adapted to regular updates.

• UX/UI Design
• Development
• WordPress
• Branding

The technologies we used

Customized WordPress that allowed us to create an exact website for the business needs of the Sharon awnings – one that flows leads and with the highest conversion rates in the market.

• WordPress We based WordPress with a custom template to enable full control over all design elements, content and visibility – and easily connect to management and measurement tools.
• PHP We developed a custom theme (Custom Theme) for WordPress using PHP and the REST API, which combines the advantages of posts and pages to create entities such as pergolas, awnings and winter shutters. Now every employee can add content easily and quickly, in full compliance with business needs.
• Swiper JS In order to make the site maximally responsive, we used the Swiper JS library which allows mobile devices to move images and blocks to the side (swipe left or right)