Use this checklist before you spend on traffic. It keeps Search Console, GA4 and Google Ads aligned so the site can tell you which pages, offers and channels actually produce qualified leads.
1. Verify Search Console
- Confirm the domain property is verified.
- Submit the sitemap and inspect the main landing pages.
- Check that your service and case-study pages can be indexed cleanly.
2. Confirm GA4 collection
- Make sure the base pageview is firing on every public page.
- Validate source, medium and landing-page dimensions in real time.
- Use DebugView before you publish traffic campaigns.
Already live on this site: select_content, contact and generate_lead.
3. Mark lead actions correctly
- Set
generate_leadas a key event in GA4. - Check that form submissions only fire on successful send.
- Review CTA and contact-click events to understand intent before the form conversion.
4. Connect Google Ads
- Link Google Ads with GA4.
- Import the lead conversion you actually care about.
- Use tagged campaigns so landing-page performance stays measurable.
Do not optimize for clicks alone if the business goal is qualified pipeline.
5. Match traffic to landing pages
- Send paid traffic to a relevant service page, not the homepage.
- Make sure the offer, proof and CTA match the search intent.
- Keep one clear next step per page.
6. Review quality weekly
- Look at landing page, source and campaign together.
- Separate raw leads from qualified leads.
- Keep a simple weekly view of spend, calls and sales-ready conversations.
Useful links on this site
Minimum launch review
| Area | What to confirm before launch |
|---|---|
| Search Console | Property verified, sitemap submitted, key landing pages inspectable. |
| GA4 | Traffic is arriving, events are firing, and generate_lead is marked as a key event. |
| Google Ads | GA4 is linked, conversions are imported, and campaigns use tagged URLs. |
| Landing pages | The message, proof and CTA match the search intent for each campaign. |
| Reporting | You can review leads by source, landing page and qualification level every week. |